What are Lobby Cards?

Lobby cards are printed and distributed to the cinemas from the film companies. In most cases, a lobby card set consists of eight different cards (sometimes more and sometimes fewer) showing scenes of the movie or the cast. Each card is approximatly 8 x 10 inches or 11 x 14 inches but the recent ones have more variations.There is a title card which usually give credit information of the movie. The rest of the cards in a set are called scene cards which may feature major stars or some group shots.